Positioning
Part of speech: verb
Definition: To put into place.
Part of speech: noun
Definition: The act of positioning; placement.
Example sentence: People are so busy positioning themselves before the screen and talking on the damn cellphones, communicating, that we're not reading, and in fact we're not really communicating, either. We're not talking to each other. There's just all these screens and wires and technology in between.
Location
Part of speech: noun
Definition: A particular place in physical space.
Example sentence: Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.