Insight
Part of speech: noun
Definition: A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into. Power of acute observation and deduction; penetration; discernment; perception. Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers The act or result of apprehending the inner nature of things or of seeing intuitively An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.
Example sentence: I am honored to serve on the Board of Visitors for Georgetown University's School of Foreign Service. Being the first board member from Latin America, I hope to provide insight into the economical, social and political issues facing the region, and continue to grow and strengthen this prestigious institution.
Penetration
Part of speech: noun
Definition: The act of penetrating.
Example sentence: U.K. companies are in very international and very competitive markets. If you look at PC penetration in the U.K., it is very similar to the United States market.