Downmarket
Part of speech: adjective
Definition: Designed for low-income consumers. Of, or relating to the less prestigious sector of the market.
Part of speech: adverb
Definition: Towards the less prestigious sector of the market.
Downscale
Part of speech: verb
Definition: To reduce in size, to downsize.
Part of speech: adjective
Definition: Pertaining to something downmarket, of a lower quality.