Integration
Part of speech: noun
Definition: The act or process of making whole or entire. The process of fitting into a community, notably applied to 'visible' (ethnic, immigrant...) minorities The operation of finding the integral of a function. In evolution, the process by which the manifold is compacted into the relatively simple and permanent; supposed to alternate with differentiation as an agent in species' development.
Example sentence: Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
Consolidation
Part of speech: noun
Definition: The act or process of consolidating, making firm, or uniting; the state of being consolidated; solidification; combination.The combination of several actions into one.A solidification into a firm dense mass. It is usually applied to induration (swelling or hardening of normally soft tissue) of a normally aerated lung.
Example sentence: I am seriously troubled by the proposed rapid consolidation in the telecommunications marketplace.