Insight
Part of speech: noun
Definition: A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into. Power of acute observation and deduction; penetration; discernment; perception. Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers The act or result of apprehending the inner nature of things or of seeing intuitively An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.
Example sentence: Creativity and insight almost always involve an experience of acute pattern recognition: the eureka moment in which we perceive the interconnection between disparate concepts or ideas to reveal something new.
Brainwave
Part of speech: noun
Definition: Any of many rhythmic fluctuations of electric potential between parts of the brain, especially those seen on an electroencephalogramA sudden idea, understanding, or inspiration; a brainstorm