Gimmick
Part of speech: noun
Definition: A trick or device used to reach some end. A clever ploy or strategy.
Part of speech: verb
Definition: To rig or set up with a trick or device.
Example sentence: The biggest and most interesting crisis in the world is the human crisis, and it never gets boring. It goes back to Shakespeare. You don't need a gimmick; it's just man against man and their intolerance of each other.
Device
Part of speech: noun
Definition: Any piece of equipment made for a particular purpose, especially a mechanical or electrical one.A project or scheme, often designed to deceive; a stratagem; an artifice.A technique that an author or speaker uses to evoke an emotional response in the audience; a rhetorical device.A motto, emblem, or other mark used to distinguish the bearer from others. A device differs from a badge or cognizance primarily because as it is a personal distinction, and not a badge borne by members of the same house successively.An image used in whole or in part as a trademark or service mark.An image or logo denoting official or proprietary authority or provenience.A spectacle or show.Opinion; decision.Power of devising; invention; contrivance.
Example sentence: A mathematician is a device for turning coffee into theorems.