Crystallize
Part of speech: verb
Definition: to make something form into crystals to assume the form of a crystal to make something such as an idea more definite or precise to become more definite or precise to coat something with crystals, especially with sugar
Example sentence: We like to crystallize something in the audience's brain that makes them say, 'Hey I really want to watch that. I'm really interested in it.'
Crystalise
Part of speech: verb
Definition: (british definition) cause to form crystals or assume crystalline form