Behaviour
Part of speech: noun
Definition: The way matter moves or acts.
Example sentence: Bad behaviour makes men more glamorous. Women get destroyed, thrown out of society and locked up in institutions.
Behavior
Part of speech: noun
Definition: The way an animal or human behaves or acts.The way a device or system operates.
Example sentence: Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.