Allurement
Part of speech: noun
Definition: attractiveness, allure or charisma an enticement, inducement or bait
Allure
Part of speech: noun
Definition: The power to attract, entice; the quality causing attraction.
Part of speech: verb
Definition: To attempt to draw; to tempt by a lure or bait, that is, by the offer of some good, real or apparent; to invite by something flattering or acceptable; to entice; to attract.
Example sentence: The allure of Hollywood is huge when you don't know anything. You don't know the knives behind the smiles.