Allure
Part of speech: noun
Definition: The power to attract, entice; the quality causing attraction.
Part of speech: verb
Definition: To attempt to draw; to tempt by a lure or bait, that is, by the offer of some good, real or apparent; to invite by something flattering or acceptable; to entice; to attract.
Example sentence: There must be a rule of thumb in pop-culture archaeology that states that the allure of any topic is inversely related to its assigned importance in the affairs of humanity. The more trivial the subject, the dearer it is to most of its partisans and the more worthy of scholarship. The smallest things in life often mean the most to people.
Allurement
Part of speech: noun
Definition: attractiveness, allure or charismaan enticement, inducement or bait