Alignment
Part of speech: noun
Definition: An arrangement of items in a line. The process of adjusting a mechanism such that its parts are aligned; the condition of having its parts so adjusted. An alliance of factions. The conjunction of two celestial objects. The precise route or course taken by a linear way (road, railway, footpath, etc.) between two points.
Example sentence: If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Coalition
Part of speech: noun
Definition: A temporary group or union of organizations, usually formed for a particular advantage.
Example sentence: So let me get this straight: Kaepernick sacrificed his career, dreams, and reputation fighting for social justice because he was shown he couldn't do both - be an activist and be in the league. But in the end, the players coalition allegedly agrees to a deal with a price tag, and Colin's left out of it. Tell me that doesn't feel a little dirty.